Drake wannabees, Japan-o-philes and Asian Gangsters certainly aren’t cliques you would’ve found in high school 20 years ago. And a “nerd” might have been more monolithically caricatured as Screech from Saved by the Bell… instead of today’s breed of nerds that run the gamut from anime players to orch dorks to even “popular nerds.”
While cliques are a timeless high school institution, MTV Insights has found that cliques have morphed to reflect the increasingly diverse, unique and fluid nature of the Millennial generation. We had high schoolers in our nationwide MTV Creative Lab (hosted by Ypulse) diagram their high school cliques. And here’s what we saw….
While some of the clique infrastructure of yesteryear continues to hold true—there are still groupings like “alternative” “nerds” and “popular”—these overarching classifications have splintered into micro-cliques that highlight the unique personas of today’s youth.
At one New Jersey high school, “alt kids” are fragmented into hipsters (“non-conformists”), emo-scene (“depressed hipsters”) and “alts-in-training” (“still deciding which sub clique to belong to”). Honors kids are known for their different academic inclinations, including “nouveau honors” who have just entered the honors scene and are figuring out how to sub-specialize.
Clique diagrammers were also adamant that there were many micro-cliques of nerds, and not surprisingly, 81% of Millennials agree “there are different types of nerds – weird nerds and cool nerds.”
A map of “50 shades of nerd”:
Another high-schooler segmented out her school by where groups sat at lunch hour. (Posted Above) She pointed out the nuances in tech types including programmers, gamers and techies… and even fine-sliced “band nerds” and “orch dorks” as distinct cliques (both who lunch together in the Fine Arts Hallway.)
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