Rovio’s Angry Birds game franchise claims one billion downloads, 25 million plush toys sold and incalculable amounts of productivity lost. It is natural, then, that Rovio is turning its attention to one of the only other games in the world that is just as popular: pro football
On Monday, Rovio and the Philadelphia Eagles are announcing a partnership that will include an Eagles-centric Angry Birds game to be launched in the fall and a marketing push that will include everything from social media initiatives to integration on local team television shows and even in-stadium displays.
For instance, according to the team, if defensive lineman Trent Cole sacks New York Giants quarterback Eli Manning, the stadium’s video board will dump the traditional sack animation for a new one–an animation in which Angry Birds character “Big Brother Bird” Terence knocks Manning over. In short, for Angry Bird-addicted football fans, there will be no escaping your thumb-hurting vice this fall.
Check out video below.the original article from Wall Street Journal, written by Kevin Clard