The guys who brought the world “Punk’d” are bringing their hidden cameras to the internet.
Katalyst Network, the television and film production company founded in 2000 by Ashton Kutcher and Jason Goldberg, has partnered with virtual media company Machinima to produce a new show, “Prank Lab,” the companies said Wednesday.
The first 40 episodes of the show will air on Machinima Prime, a new premium content channel that officially launched on Aug. 1.
“‘Prank Lab’ is a celebration of sophomoric humor,”Anthony Batt, president of Katalyst, told TheWrap. “It’s a lot of messing around, and we know how to do that kind of programming better than anybody.”
Like “Punk’d,” “Prank Lab” also will center on hijinks involving unsuspecting targets, but the focus will not be on embarrassing celebrities like Justin Timberlake. Instead, the show will encourage audiences to be more actively involved in the antics unfolding on screen.
Following is a prank from the first episode.
READ MORE: Click Belowthe original article from The Wrap, written by Brent Lang