Results from Kaplan Test Prep’s 2012 survey of college admissions officers* show that schools are increasingly discovering information on Facebook and Google that negatively impact applicants’ acceptance chances. While the percentage of admissions officers who took to Google (27%) and checked Facebook (26%) as part of the applicant review process increased slightly (20% for Google and 26% for Facebook in 2011) from last year, the percentage that said they discovered something that negatively impacted an applicant’s chances of getting into the school nearly tripled – from 12% last year to 35% this year. Offenses cited included essay plagiarism, vulgarities in blogs, alcohol consumption in photos, things that made them “wonder,” and “illegal activities.” In 2008, when Kaplan began tracking this trend, only one in 10 admissions officers reported checking applicants’ social networking pages.

“Social media used to basically mean Facebook. But the underlying trend we see is the increase in use of Google, which taps into a social media landscape that’s proliferated to include Twitter, YouTube, Pinterest, Instagram, blogging and other platforms — and teens today are using all of these channels,” said Jeff Olson, Vice President of Data Science, Kaplan Test Prep. “Additionally, we’re seeing a growing cultural ubiquity in social media use, plus a generation that’s grown up with a very fluid sense of privacy norms. In the face of all these trends, the rise in discovery of digital dirty laundry is inevitable.”