Last week marked the first official day of summer, and electronics retailers already have their eye on back-to-school shoppers. But early shoppers this year could end up earning an “F” in bargain hunting.
Apple, Best Buy and Dell are among the companies that already announced their lineup of computer deals for college-bound students. Apple, for example, offers Mac buyers a $100 gift card usable toward book, app, music and other media purchases, while Dell bundles PCs with the buyer’s choice of a free 4GB Xbox 360 (worth $200) or a $200 eGift card for Dell.com. Best Buy also offers a free Xbox for students who spend at least $699 on a Windows laptop, among other deals.
Tempting though the deals may appear, experts say most students should hold off. Parents and students, they point out, can wait until at least late July and still grab those deals; Apple’s deal, for example, lasts until Sept. 21. Plus, consumers may see prices drop even further. Last year, laptop prices in August were 13% cheaper than in June, factoring in all available sales and deals, according to DealNews.com. “These companies are fishing for suckers with back-to-school sales in June,” says Dan de Grandpre, chief executive of sale-tracking site DealNews.com.
READ MORE: Click belowthe original article from Smart Money, written by Kelli B. Grant