Instead of adding another “happy birthday!” comment to your friends’ Facebook walls, a startup called Wrapp wants you to post a free gift certificate for stores such as Gap, Sephora or H&M — as long as your friend meets the brand’s target demographic.
After a successful pilot in Sweden, the startup is launching with 10 brands in the U.S. on Monday.
Click on original article below to learn more about how Wrapp works.
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mashable, written by
Sarah Kessler