It’s never been more cool to be geek.

Thanks to ubiquitous consumer electronics and the prominence of technology executives like Facebook Inc’s Mark Zuckerberg and the late Steve Jobs of Apple Inc, it’s no longer an insult to be called a geek.

The geek — broadly speaking, the tech-obsessed, socially-awkward type who spends more time online than offline — is more respected than ever, according to a survey by Modis, the technology staffing arm of Adecco SA, the world’s biggest staffing company.

Most Americans — 51 percent — now consider geeks professionally successful, up from 31 percent a year ago, Modis’ annual “Geek Pride” survey found. More people also consider geeks to be extremely intelligent: 54 percent say so, up from 45 percent last year.

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