More than half of American teenagers and young adults volunteered last year, and the best way to enlist this group turns out to be peer pressure: Three quarters of people ages 13 to 22 whose friends volunteer regularly also do so, which is nearly twice the number of those who pursue voluntary activities based on their concern about particular social issues.
Those were the key findings of new research results released today by DoSomething.org, a group working to get young people involved in social change.
The study, based on data from 4,363 young people, found that the most common form of support by volunteers was assistance with fundraising. Thirty-eight percent of those in the survey said they helped with solicitations, prompting the study’s authors to conclude: “Young people are a secret weapon. A donation pitch from a passionate teen is way more influential than a cold call or that newsletter you were thinking about sending.”the original article from Chronicle of Philanthropy, written by Holly Hall