Hollywood continues to go crazy for toys and games.

Hasbro, the company behind the hits “Transformers” and “G.I. Joe” and the flop “Battleship,” has signed a deal with independent production and finance company Emmett/Furla Films to make movies based on the board games Hungry Hungry Hippos and Monopoly and the toy Action Man.

Rhode Island-headquartered Hasbro, which has a film production office at the Universal Pictures lot, announced the three-picture deal Thursday and confirmed that the first movie will be “Monopoly,” which the two companies hope to start production on in 2013.

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