Ever wonder why food looks better on tv ads then in real life.  Well take a look at this video released by McDonald’s.  The Director of Marketing for McDonald’s Canada takes viewers on a tour of how an ad burger is made, emphasizing that the exact same ingredients are used in the beauty shot Big Mac as those in the stores.

What’s really amazing is that this short spot has gotten over 5 million views in a week, proving that consumers want to hear the stories behind their products, and be let in on the creative process of the brands they love.