Teens and young adults, (millennials) are very excited about the 2012 Olympics according to Ypulse, a youth market research firm.  A survey of 14 to 24 year olds showed that 60% expressed enthusiasm about the games and 26% say they really enjoy it.

Gymnastics and swimming were the top favorite sports followed by basketball.

The Olympics also bring out a patriotic side:

Nearly two-thirds say that the Olympics makes them proud to be an American with a third agreeing with this statement completely. While 3 in 10 neither agree nor disagree that the Olympics make them proud of the U.S., few disagree with this statement. Overall, there’s a sense of belonging and camaraderie during this time as Americans cheer on their athletes and feel a cultural connection in talking about the games constantly. The Olympics provide inspiration for many, something to believe in, and most of all, a bond between people of all backgrounds.