Video parodies, lip-dubs, remixes and covers transformed catchy pop songs into the Internet’s most-discussed viral sensations this year. To pay homage to this viral culture, MTV launched the Most-Share Worthy Video category Tuesday for the Sept. 6 Video Music Awards.
From now until showtime, people can vote in the category using Twitter hashtags and see what’s winning in real time. MTV first introduced the Twitter voting functionality in May for the Movie Awards with a Best Hero category, which netted more than 800,000 votes.
The new category is just one addition MTV has thrown into its digital arsenal for the VMAs.
READ MORE: Click belowthe original article from Mashable, written by Anthony Hernandez