When writer Jeff Davis took on the challenge three years ago to reboot the 1980s comedy Teen Wolf, he wasn’t on Twitter and had no clue about Tumblr. But fast-forward through two seasons of his edgier new rendition, and today he’s more than familiar with both sites — they, along with Facebook, have turned his creation into a social TV powerhouse.

“It’s almost like theater to me,” Davis told Mashable. “People really don’t want an autograph anymore; they want a follow on Twitter.”

Season 2 of MTV‘s supernatural drama Teen Wolf ended last Monday “with a bang on social,” attracting 25 Twitter trending topics for the finale and after show.

Among the trending topics: #TeenWolf, Kill Allison, Alpha Pack, If Derek, Poor Stiles and even Jeff Davis.

“I get death threats and impassioned pleas to change plot lines,” Davis says. “It demonstrates the level of passion of fans.”