Teen Vogue is working with retailers to create new shopping holiday called Back-to-School Saturday. This national marketing and shopping day, will, they hope, join other annual shopping days lik Black Friday, and Cyber Monday.
Teen Vogue, is ready to begin promoting Aug. 11 as a national day for back-to-school shopping. Back-to-School Saturday will offer young shoppers — and the parents who often pay the bills — sales, free samples and events in stores and malls.
Two dozen brands are taking part in promoting this new shopping day including Aéropostale, American Eagle Outfitters, Express, Guess, H&M, Maybelline New York, Pacific Sunwear of California, Quiksilver, Staples and Vans. Four brands sold by Procter & Gamble, the nation’s largest advertiser, will be involved: Cover Girl, Olay, Pantene and Tampax.
Read more: click belowthe original article from New York Times, written by Stuart Elliott