highschoogle press releases
Highschoogle.com launches; focused on the interests, needs, and passions of teens and those who love them
PRINCETON, NJ, October 20, 2011 – “For by and about you”, the tagline for a new website for teens, highschoogle.com, pretty much sums up its essence. Part blog, part news service, part portal, highschoogle.com provides teens with a great array of information, in a fun, accessible way.
“The idea was developed from a void we saw for the teen market, while there are many niche sites, on college, music, sports, etc., there is no site that covers all of the different aspects of a teen’s life,” said Patrick Young, partner and chief executive officer.
Interactivity and involvement is weaved into every part of highschoogle.com. The main sections of the site are devoted to entertainment, college search, money, cars, style and trends, sports, high school issues, and other information of interest to teens. Articles are short and to the point. the site includes contests, polls, quizzes and other interactive elements.
“We built this site from the ground up based upon research we did with teens, listening to what they like and don’t like,” said Jack Tatar, partner and head of research. “We learned that teens like to rely on the advice and experiences of their friends and peers so a big part of our site will be the ratings submitted by our audience on everything from the best movies to see, games to play, books to read, college search websites worth visiting and much more.”
A quote by Kurt Vonnegut, Jr. anchors the homepage. “High school is closer to the core of the American experience than anything else I can think.” According to the site’s developers, they chose that quote as a guiding force to be reminded that just like the American experience is diverse and varied so is the high school experience.
“We want to take interactivity to a new level with our audience. through voting, online discussions and advisory boards,” said Alice Borowsky, partner and editorial director. “Teens will guide the direction of not only content, but assist us with day-to-day business decision such as companies they’d like to see as advertisers and which charities we should give the 5% of our annual profits that we plan to donate.”
Highschoogle.com is owned by the Spiral Galaxy Group, a website development firm in Princeton, New Jersey specializing in the youth and education market. Highschoogle.com is the first of several websites being launched by the Spiral Galaxy Group this year. the company’s focus is on creating websites that leverage interactivity and involvement while maintaining freshness, quality and relevancy for the user.