Anybody can buy sneakers and sports apparel, but only genuine athletes have ‘Game.’ Today, Champs Sports is launching a new app-based e-zine called SWAG (Stylish Ways to Acquire Game), giving teen athletes and fans an inside look at the lives and interests of their favorite athletes and the people who influence sports culture.

The quarterly e-zine showcases the freshest stories from marquee athletes and takes a look at sports-inspired lifestyles through editorial spreads, articles and interactive multimedia content available in HD. Developed specifically to appeal to the high school-aged athlete, SWAG is accessible for free through iTunes (for iPhone and iPad) and Google Play (for Droid) for its inaugural issue. Unlike regular web apps, once downloaded it can also be read in the absence of an Internet connection.