Sharpie wants to get teenagers doodling. The brand has launched a back-to-school campaign that gives them a chance to have their Sharpie-made “artwork” featured during MTV’s forthcoming Video Music Awards.
In a teens-minded effort called “Start with Sharpie Challenge,” consumers can go to the company’s Facebook page and listen to “Purple,” a song by the indie pop band California Wives. Participants are supposed to use the tune for inspiration for their artwork, which they are instructed to make with a Sharpie marker. Then, they need to take a picture of their creation and upload it to the initiative’s online gallery before Aug. 6.
Selected pieces will appear in a 60-second spot during MTV’s VMAs on Sept. 6. In addition to the best doodles, the televisioncommercial will feature music-video-styled footage of CaliforniaWives as their song, “Purple,” plays in the background.
READ MORE: Click belowthe original article from Adweek, written by Christopher Heine