The website aims to be must-see viewing for tweens and teens. With that in mind, it’s unleashing Awesomeness TV, with its sketch comedies, game shows and sports programs.
Daytime television has “The View.” Now YouTube has its own chatfest called “IMO.”
The Web show, whose initials are recognizable as “In My Opinion” to those fluent in messaging shorthand, deals with dating, texting faux pas and other pressing topics relevant to teens and tweens. Its hosts are nearly as well known to these young viewers as ABC’sBarbara Walters and Whoopi Goldberg are to an older generation. Before taking her seat on “IMO’s” canary yellow couch, 16-year-old Bethany Mota launched a YouTube channel that has attracted nearly 85 million views of her fashion and beauty tips. Co-host Meaghan Dowling, 17, has amassed close to 350,000 Twitter followers with her witty staccato observations about teen life — “I’m not flirting, I’m just extra nice to someone who is extra attractive.”
This past spring, they gathered in a playfully colorful new Los Angeles production studio with the show’s other hosts, another Twitter prodigy, Shelby Fero, and actress Gracie Dzienny of the Nickelodeon show “Supah Ninjas.” Together with celebrity guest Daniella Monet of “Victorious” they explored the subject at hand: Boys — and how to ask them out. The conversation veered, as it often does with any group of teens, to another topic altogether: the frequently embarrassing mishaps with the Apple iPhone‘s auto correct software that’s designed to fix typos but can introduce texting gaffesthe original article from LA Times, written by Dawn C. Chmielewski