Wednesday 19 June 2013

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teen’s search engine is built for a higher purpose


A search engine worth searching.  Benelab is a search engine founded by a Seattle teen, Jack Kim that donates 100% of its revenues to charity.  Their vision is to help the world, one web search at a time.

It is a very simple concept.  Benelab generates income like any other search engine, like Google or Yahoo - advertisers pay money to display their advertisements  every time someone uses their search engine. At Benelab, however, all that income goes towards the greater good instead of their own good.

Every month, they choose a cause that they think is really cool and set a goal, whether it is providing goats to feed entire families in Bangladesh or sending hearing aids to impaired students in Vietnam.

The purpose and vision of Benelab is to translate an everyday task such as searching the web into meaningful contributions.

The site was founded by Jack Kim, 17, pictured above second from the left.  Kim is finishing his junior year  at King’ High School in Shoreline, Washington.  He recently told Mashable that his goal his goal is to raise $100,ooo before high school ends.

“Our mission is to make philanthropy easy and more accessible,” says Kim. Using a search engine “is something that you always do,” so it’s an easy way to give back. Benelab has partnered with the high school’s student government to raise money for a well in Uganda. And just last month, Benelab wrote a $340 check toWorld Concern, which supplies hearing aids to kids in the developing world. The charity for the month of May is Ronald McDonald House.

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check out the the original article from Mashable, written by Lauren Drell

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